Recruiter training: Development of job advertisements

Helps recruiters improve the effectiveness of their job advertisements and get more responses from women candidates.

Published by

FSG

Year

2025

Format

Link

Last reviewed

19 Aug 2026

Context

Most recruiters use undifferentiated, standard messages to share job advertisements with candidates. Such messages often lack details (e.g., exact working location, job description, working hours) which women candidates find useful. Further, recruiters do not leverage social media and audio-visual communication to attract women candidates. This training can help recruiters improve on both counts.

Key takeaways

Improve candidate conversion rates by designing compelling job advertisements that can be shared on WhatsApp or other social media
Increase the attractiveness of their advertisements to women candidates by including additional details (e.g., shifting timings, insurance benefits) and media (e.g., photos, voice notes)
Improve the effectiveness of candidate outreach by leveraging tools such as voice notes and ChatGPT